Festive season is the most awaited moment for all business owners. As per a survey report, almost one-fifth of the annual sales are seen during the festival season.
Business owners looking forward to expand their sales during the festival period must plan ahead to avoid last minute hassles. As per a study by Assocham and Grant Thornton, online shoppers are expected to increase from 20 million in 2013 to 40 million in 2016, with majority of them coming online through smartphones.
With ample opportunity to quickly shift gears into full-throttle website and marketing strategy, you should focus on developing SEO friendly and mobile responsive websites. Here is how you can do this.
Your website starts from a relevant logo. Alter or develop a now your logo for the festive season. Yes, you can do that! Get in-touch with our experts and know what is best for you.
The only thing that will compel the viewer to browse through your website is unique offerings and exciting discounts. Move away from conventional themes and bring festive touch to your web page. List products and discounts on the home page and link them to the relevant product page. Insert web banners on various product pages also. You can also have small size web banners on the right-hand side of the web page. The more audience like your approach, the more they would convert as customers.
Exciting offers can be launched on an hourly or daily basis with a specific time window. This will drive more traffic to your website.
Get an insight into competitors’ products and services and modify yours to attract customers.
Categorize your products and services according to your target audience. You can also layer on additional targeting, such as demographics, location, interests and behaviors to fine-tune your segments. You can publish it on your social media page.
Sales through mobiles are almost equal to the sales through desktops. Come up with festive contests, exclusive deals to boost your business.
You can also offer additional discounts on shopping through mobile apps, this will increase your customer base.
Hurry, don’t waste time and get your site ready before this festive season is over! Make sure your web page is ready to pull in customers.