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E-commerce boom and surge in business

In tech savvy world, computer networking has become an integral part of our life. From booking travel tickets to ordering food, all services are available over the web. The e-commerce sector has witnessed an unprecedented growth in couple of years. In this regard, it is important to consider websites like flipkart, ebay, amazon, snapdeal, shopclues etc. They have broadly used the ecommerce process to earn sales & revenue.

As per a report by Forrester, India is expected to become the fastest growing market in the Asia-Pacific region with a growth rate of over 57% from 2012-2016.

Let’s see why e-commerce is preferred over conventional way of shopping and how it can help business soar to new heights.

Wider customer reach and satisfaction:

Various online portals offer products and services at very competitive prices. Product images and descriptions are available to give comprehensive idea about products.
With e-commerce sky is the limit, you are no longer confined to a local vicinity. You can even reach remote locations and increase sales.

Ease of operation:

The e-commerce websites have reduced the tedious task of going from one store to another for various products. These websites are user-friendly. They have products segregated into various categories. They are available right a click away.
Instead of spending on the showroom infrastructure, you can expand your business by adding more products and services.

Saves time and money:

Unlike brick and mortar structures, which are operational during the day, the e-commerce websites can be accessed 24 x 7. This saves your time of visiting the store. You can shop anytime, anywhere.
You can re-route your resources in online shopping and deploy people to delivery and customer service.

Endless options and features:

E-commerce websites offer a wide array of products across hundreds of brands. You can filter products as per your requirement based on brands and prices. This gives you the flexibility to choose the desired product from various available options.
Buyers can also compare products with the best features at the best price.

As per a report by Assocham, the e-commerce industry in India is likely to be worth $38 billion by the end of 2016. The revenue will grow fivefold to sevenfold during this period. It is evident that e-commerce has grown tremendously in order to meet the increasing business requirements.